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Facebook verifying celebrities, journalists, and brands

Just like Twitter, Facebook starts signaling authentic public-figure Pages and accounts with a little blue check mark.

Facebook verified page
Facebook

Facebook said Wednesday that it has begun to verify the Facebook Pages and profiles of public figures.

"Today we're launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook," the company wrote in its announcement. "Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences."

Just as on Twitter, Facebook's verified accounts will feature a little blue check mark. You'll find the mark next to verified accounts on Timelines, in search results, and elsewhere on Facebook, the company said.

The copy-cat addition is meant to give members assurance that the brands or celebrities they follow are actually who they say they are.

Facebook said that it is proactively verifying the accounts of public figures and that members cannot request to have their profile or Page verified. A person can, however, report a fake account that is impersonating his or her identity.