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Evernote: We're not just an app anymore

The company launches the Evernote Market, selling physical tech and lifestyle products like a stylus, scanner, and backpacks.

Evernote's new physical products include a stylus, messenger bag, backpack, and new notebooks.
SAN FRANCISCO -- Evernote is not just an app anymore, or so says its CEO, Phil Libin. It's a lifestyle company that wants to "make you smarter."

"We have declared a cease-fire between the pen, the paper, and digital," Libin said Thursday in a keynote address at the company's annual conference here.

To that end, the company launched a series of real-world tech and lifestyle products it's calling Evernote Editions, sold through its all-new Evernote Market. The goods are available now to users in the US, Canada, and Japan, with more countries coming soon.

The new line of gear includes the Jot Script Evernote Edition Stylus by Texas-based Adonit. Evernote also teamed up with Japanese company PFU Limited -- best known in the US for Fujitsu products -- to create an Evernote-branded scanner, ScanSnap. The device lets users scan documents and culls relevant information from the Web. For example, scan a business card, and the software automatically pulls up information from that person's LinkedIn page.

The company also expanded its line of notebooks by Moleskine.

But not all the announcements were predictable. Exhibit A: backpacks. The company unveiled two bags, including a specially designed triangle-shaped messenger bag that you can set on the ground and doesn't tip over when you put your laptop in it.

"That's right. We're a fashion brand now. No one saw that one coming," Libin said, in jest.

Libin also went more in-depth explaining a new partnership with Post-it, which the company originally announced yesterday.

Evernote CEO Phil Libin speaking at LeWeb.
Evernote CEO Phil Libin speaking at LeWeb. Stephen Shankland/CNET