Surf's Up, a new Web site that features a daily instant-winner sweepstakes, premieres today. The first game offers 50 prizes with a total value of $24,500.
Visitors to the Surf's Up site click on a graphic of a surfer riding a wave; if he stays on the board, you win.
The site also features a link to the sweepstakes' sponsor's Web site and information for potential sponsors on how to sign up for an instant winner promotion of their own