A group of sites aimed at specific communities based on race, religion, age, sexual orientation, and gender form an organization to share ideas and ads.
"I said, 'This is interesting, they are doing with the black community what we are doing with the Jewish community. We should talk to each other.'"
They did. Since then, the two organizations have pulled in six other online groups, all of which cater to specific communities based on race, religion, age, sexual orientation, and gender. Today, the group of eight is officially unveiling itself as Communities Inc., with the idea that they can share ideas and pitfalls of hosting community sites as well as acting as an advertising cooperative.
The alliance's informal slogan is, "It's the best way to reach everyone else," said Tom Rielly, chief executive of PlanetOut, a site catering to the lesbian and gay community.
The other groups in Communities Inc. are Channel A, catering to the Asian community; LatinoLink; onQ, another gay and lesbian site; SeniorNet; and Third Age, also for seniors.