Britannica to debut Web guide
The publishers of the Encyclopedia Britannica next week are launching an Internet Guide for wired info-seekers.
Encyclopedia Britannica is betting that
its reputation for aggregating information in its print publication will
draw eyeballs to the Britannica Internet Guide when it launches next
Tuesday.
This is the latest example of search-driven sites heading in different directions, trying to guess what else visitors to their sites are seeking. Some, such as Yahoo and Excite, are betting that consumers are looking for "one-stop service," and both companies are rapidly striking up content partnerships to offer merchandise and services to their visitors. Encyclopedia Britannica is taking a different tactic, offering filtered information that it thinks users will want.
"It?s simply a logical progression of what we?ve been doing," Farino said.
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