Apple has taken some of the guessing game out of the iPhone app approval process.
When you log in to the iPhone Dev Center, your app is now time-stamped 'waiting for review', 'in review' or 'ready for sale'.
Previously, all we knew about the process was that App Store rejection or approval takes 6 minutes.
If you're planning your own killer iPhone app or want to know more on the process, take a look at our guide on how to make an iPhone app or die trying.