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AOL buys virtual reality company to pair up with Huffington Post

AOL has signed a deal to acquire RYOT, an immersive media company and virtual reality studio that will team up with the Huffington Post for content.

NEW YORK, NY - APRIL 30: AOL CEO Tim Armstrong speaks onstage at the AOL 2013 Digital Content NewFront on April 30, 2013 in New York City. (Photo by Rob Kim/Getty Images for AOL)
Rob Kim, Getty Images for AOL

AOL's latest acquisition will bring 360-degree video and virtual reality content to the Huffington Post, the digital media company said Wednesday. AOL has signed a deal to acquire RYOT, an immersive media company and virtual content studio that creates films, videos, 360-degree videos and virtual reality. Los Angeles-based RYOT will work with the AOL-owned Huffington Post to create content for the online news publication's video operations.

RYOT has previously worked with the Huffington Post on a project covering the European refugee crisis. "RYOT's innovative mediums and eye for compelling content is a unique differentiator in the 360-degree space," Jared Grusd, CEO of the Huffington Post, said in an emailed statement, "and we're thrilled to welcome them to our team."

Update, 8:45 a.m. PT: A quote from Jared Grusd has been added.