Aha Mobile reads driver's traffic info, Facebook status

Start-up company seeks to bring search features to drivers on its iPhone and Android apps.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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What frequent drivers need is a way to search for information while cruising without taking your eyes off the road. That's what Robert Acker, president and CEO of Aha Mobile, thought when creating his yet-to-be-released application for iPhone and Android.

Before they put foot to pedal, drivers will set up a dashboard of buttons, each representing an audio channel for everything from the traffic report for the road you're on, to a search for nearby bathrooms and cafes, music channel, and your Facebook news feed. As we saw in Acker's demo at the Under The Radar start-up event in Mountain View, CA, pressing a button triggers a robotic voice that reads out the information you've selected.

The demo wasn't long enough to gauge the app's efficacy, but it's clear that application-makers like Aha Mobile are looking for ways to bring search capabilities found in a navigator to those without.

Aha Mobile will partner with providers like Yelp to match its content to your location. Expect to see an iPhone app in the next month or two, followed by one for Android. Aha Mobile is also working with carmakers to explore a radio implementation or other in-dash solution.