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Adobe buys Livefyre to turn your awful Internet comments into money

The firm known for Photoshop is jumping into "user generated content," aka Internet comments, by buying Livefyre.


Adobe's customers will be watching for thoughtful analysis when you sound off on your pet peeves about "Game of Thrones."

Aloysius Low/CNET

All that time spent debating Apple's products, which video game console is the best and the merits of using Facebook may finally be worth something.

Adobe, yes the Photoshop maker, said Tuesday that it has agreed to acquire Livefyre, which it calls "a content curation and audience engagement company." What Adobe means is it's bought the company that manages your comments on sites like CNN, Huff Post Live, Cox Media Group, News Corp, the PGA Tour and even CNET. An Adobe spokesman declined to disclose the terms of the deal.

Adobe said it will integrate Livefyre into the "Adobe Experience Manager," allowing its customers to basically try to make money off the comments you leave on sites.

"With this acquisition our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock," Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target, said in a statement filled with an impressive amount of corporate-speak.

How do you feel about this acquisition? Feel free to sound off in the comments, powered by Livefy -- I mean, Adobe.