You can order it online now and find it in stores May 24.
Apple has a colorful new Apple Watch band on sale ahead of Pride Month in June. This year's Pride Edition Sport Band is available to order online now and to purchase in stores on May 24 for $49.
The band takes inspiration from the pride flag's rainbow colors, Apple said in a press release earlier this month, along with five other colors that represent Black and Latin communities; those who died from or are living with HIV/AIDS; and transgender and nonbinary individuals.
"The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community," Apple said.
The Pride Edition Sport Band is available in 41mm and 45mm sizes and is compatible with Apple Watch Series 3 and later.
You can also get a new Pride Celebration watch face and iPhone wallpaper if you have a device running WatchOS 9.5 or iOS 16.5.
There might be some massive changes coming to Apple Watches this year. The company will reportedly reintroduce widgets when it debuts WatchOS 10 at its Worldwide Developers Conference next month.
The Pride Edition Sport Band also gave Apple the opportunity to acknowledge LGBTQ+ organizations that the iPhone maker supports, including advocacy organizations like the Gay, Lesbian and Straight Education Network, the National Center for Transgender Equality and The Trevor Project.
For more on Apple Watches, here are the best Apple Watch deals you can take advantage of right now.