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Sony gets cinematic with PlayStation Studios logo animation

The branding will launch with the PS5.

Sony gave us a hint Tuesday of what booting up a first-party PS5 game will look like, with the reveal of its PlayStation Studios logo animation. It'll start appearing at the beginning of PlayStation Studios games after Sony's next-gen console launches later this year.

Before the logo itself shows up, the animated sequence features game characters like Uncharted's Nathan Drake, Horizon: Zero Dawn's Aloy, Ratchet & Clank, God of War's Kratos, Ellie from The Last of Us and LittleBigPlanet's Sackboy. The sequence will also appear on future PS4 games, but not until after the PS5 comes out, so don't expect to see it on this summer's The Last of Us: Part II or Ghosts of Tsushima.

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On social media, the logo animation has earned comparisons to the Marvel Studios opening, a point Sony Interactive Entertainment global marketing boss Eric Lempel addressed with GamesIndustry.

"We're all huge Marvel fans. One of our biggest games of all time has a Marvel character in it, with Spider-Man," he told the trade website. "But this is really about doing something specific for our games and our industry."

He noted that the animation will be tailored for individual franchises in the future, so it could, for example, remind you of how the Uncharted cast has developed since 2007.