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This $1 Hot Wheels car works with GoPro -- but there's a catch

The most fun you'll have with a GoPro mount, as long as you have the smaller version of the action camera.

Bridget Carey Principal Video Producer
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology, Apple, Google, Samsung, Microsoft, Amazon, Meta, social media, mobile, robots, future tech, immersive technology, toys, culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
Bridget Carey
2 min read

The Hot Wheels Zoom In toy car holds a GoPro Hero5 Session camera to record close-ups of all your track tricks.

Sarah Tew/CNET

GoPro is hitching a ride with Hot Wheels, as the two companies team up to create the first die-cast toy car that attaches to a GoPro action camera. That means Hot Wheels fans can capture video of fast-flying toy car stunts from the driver's seat, so to speak.

The Hot Wheels car itself isn't high-tech. Called the Zoom In, the toy goes on sale this month for the same price as any basic Hot Wheels car, just $1.09. What makes it unique is that you can snap in a GoPro Hero Session or Hero5 Session camera, sold separately for considerably more. These cube-shaped cameras sit snug in the center of the toy, locked in place by a bar that grips the top.


The car has a folding bar to lock in the cube camera and keep it snug.

Sarah Tew/CNET

The car should be a hit with anyone who loves Hot Wheels -- or with GoPro fans looking to put a new spin on their action cam shots. Kids can follow livestreaming footage from a tablet or phone app. And the rugged camera shoots in high speed to capture epic crashes in slow motion. 

(I just received one of these Zoom In cars from Mattel, so I'll be taking it for a test drive soon -- stay tuned!)

But here's something that may throw buyers for a loop: The two GoPro Session cameras that fit in the car are discontinued models. You should still be able to easily find the Session and Hero5 Session for sale, but supplies may be limited. 

Watch this: Rocket League comes to life with Hot Wheels at Toy Fair 2018

This month marks the 50th anniversary of Hot Wheels. The company has put cameras in its cars before. Back in 2011, Mattel released the Video Racer Micro Camera Car, a Hot Wheels car with a camera built inside to record 12-minute clips. You can still find it sold online for about $15

Of course, that Video Racer car won't get you 4K shots or survive being thrown into water like a GoPro can, but the toy did have something a Session camera lacks: a mini LCD screen for instant playback.


The Zoom In Hot Wheels car rolls out to stores this month for $1.09. The GoPro, however, is sold separately for $200.

Sarah Tew/CNET

CNET remembers Toys R Us: "The world's greatest toy store."

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