Apple's True Tone display: What's the deal?

While there's a lot of colorful talk surrounding the iPad Pro 9.7-inch's new display, it's really all about achieving better contrast for reading.

Lori Grunin Senior Editor / Advice
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Expertise Photography, PCs and laptops, gaming and gaming accessories
Lori Grunin
2 min read
Watch this: Apple's newest iPad Pro has a first-of-its-kind display
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From what we can tell, True Tone changes the white point of the iPad's display and adjusts brightness to compensate for the lighting in the environment.


Apple's just-launched 9.7-inch iPad Pro features a new display with a technology the company's dubbed True Tone, just like its white-balance-compensating camera flash system. As yet, we don't know much about True Tone, except that we should greet it with some healthy skepticism.

The basic physics of the issues that Apple's highlighting are real: display contrast decreases as the light around you gets brighter, and whites look different under different light sources, regardless of whether you're viewing them on a reflective (paper) or light-emitting display.

The incorporates 4 sensors which measure the ambient light color and brightness, allowing the display to correct white point and illumination based on the lighting in your environment. Apple's stated goal is to render white's correctly under any light source, so, for example, when you're reading an e-book the page looks paper white. It's not a new idea: color calibration systems for desktop monitors have been offering it for years.

But how important is it? Keep in mind that the human optical system is exceptionally well adapted to correcting for white point. Anything near-white we see, our brains compensate and make us think it's perfectly white -- that is, until we compare it to something whiter.

A physically "better" white increases the perceived contrast of whatever we're viewing, though. So in theory, the adjusted white point should make reading text as well as drawing and sketching a lot more comfortable. But it's likely that the color-temperature adjustment will make only a marginal improvement -- unless for some reason the new display needs compensation a lot more than the older ones, which our testing shows deliver 6500K (the staple daylight-equivalent color temperature for working with photos) pretty consistently.

On the other hand, while the company didn't highlight it, dynamically adjusted brightness, coupled with the little Pro's low-reflectance display, might actually make the readable in direct sunlight as well. That's far more important for comfort and usability than the white point.

And as with most tech, how useful True Tone is really depends on how it's implemented. Since the 's shipping within the next couple of weeks, we'll be able to put it to the test pretty soon.

See all of the news from Apple's March 21 event.

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