Lisa Jackson, Apple's vice president of environment, policy and social initiatives, takes the stage to talk about the company's progress on en
Jackson introduced Liam, a robot created for and by Apple to take apart and recycle old iPhones.
COO Jeff Williams explains ResearchKit, which was originally unveiled in March 2015. It's a software that's designed to help medical professionals build apps and collect data.
Later, Cook introduces new bands for the company's wearable Apple Watch.
Other new varieties of Apple Watch bands.
The new iPhone SE is a 4-inch handset that looks similar to the iPhone 5S. It comes in silver, gold and rose gold.
The device has a 64-bit A9 chip and an M9 processor, making it three times faster than the 5S.
Connectivity includes NFC, more LTE bands and voice-over-LTE capabilities.
Compared to the 5S, the SE has more battery power, including 13 hours of video watching and 13 hours on Wi-Fi.
Other specs for the iPhone SE include a 12-megapixel camera, iOS 9.3 operating system and Apple Pay.
In the US, the iPhone SE starts at $399 (16GB) and $499 (64GB). In the UK, the 16GB version starts at £359 while the 64GB one runs £439. Australian pricing goes up from AU$679 and AU$829 for the 16 and 64GB versions, respectively
Apple Senior Vice President of Marketing Philip Schiller also introduced a new version of the iPad Pro.
Smaller than the original Pro, this new iteration has a 9.7-inch display.
The tablet features Night Shift, which helps you fall asleep when you read your iPad before bed. It decreases eyestrain by limiting the blue tint of the screen.
The iPad also features "True Tone display," which matches the screen's "white balance" with the lighting situation in your given environment.
Like the previous iPad Pro, you can use the Apple Pencil.
With its pressure-sensitive screen, you can draw and write on the iPad using the Pencil.
The 9.7-inch iPad Pro has a 1,536-pixel resolution, a 64-bit A9X processor and an M9 co-processor.
The tablet also has a "Pro Audio" system, which includes four speakers.
Camera features include a 12-megapixel rear-camera, image stabilization and a 5-megapixel front-facing shooter.
The camera can also record 4K video.
There are also accessories, like the Apple Keyboard, a USB camera adapter and an SD card reader.
The device comes in four familiar colors including rose gold.
Other specs for the 9.7-inch iPad Pro.
In the US, the tablet starts at $599 (32GB), $740 (128GB) and a new 256GB version for $899. Pricing in the UK and Australia runs £499/AU$899, £619/AU$1,149 and £739 /AU$1,399, for each size respectively.
Apple's complete pricing structure for its iPads.