
Environmental initatives with Jackson
Lisa Jackson, Apple's vice president of environment, policy and social initiatives, takes the stage to talk about the company's progress on en
Liam the recycling robot
Jackson introduced Liam, a robot created for and by Apple to take apart and recycle old iPhones.
Exploring mobile health
COO Jeff Williams explains ResearchKit, which was originally unveiled in March 2015. It's a software that's designed to help medical professionals build apps and collect data.
New Apple Watch bands
Later, Cook introduces new bands for the company's wearable Apple Watch.
More colors and materials
Other new varieties of Apple Watch bands.
Introducing the iPhone SE
The new iPhone SE is a 4-inch handset that looks similar to the iPhone 5S. It comes in silver, gold and rose gold.
Returning to a smaller size
The device has a 64-bit A9 chip and an M9 processor, making it three times faster than the 5S.
LTE network features
Connectivity includes NFC, more LTE bands and voice-over-LTE capabilities.
More time between charges
Compared to the 5S, the SE has more battery power, including 13 hours of video watching and 13 hours on Wi-Fi.
A few more specs
Other specs for the iPhone SE include a 12-megapixel camera, iOS 9.3 operating system and Apple Pay.
The current iPhone lineup
In the US, the iPhone SE starts at $399 (16GB) and $499 (64GB). In the UK, the 16GB version starts at £359 while the 64GB one runs £439. Australian pricing goes up from AU$679 and AU$829 for the 16 and 64GB versions, respectively
Say hello to the iPad Pro
Apple Senior Vice President of Marketing Philip Schiller also introduced a new version of the iPad Pro.
A smaller 9.7-inch screen
Smaller than the original Pro, this new iteration has a 9.7-inch display.
Rest your eyes
The tablet features Night Shift, which helps you fall asleep when you read your iPad before bed. It decreases eyestrain by limiting the blue tint of the screen.
The room that you're in
The iPad also features "True Tone display," which matches the screen's "white balance" with the lighting situation in your given environment.
Works with the Apple Pencil
Like the previous iPad Pro, you can use the Apple Pencil.
Drawing the day away
With its pressure-sensitive screen, you can draw and write on the iPad using the Pencil.
A9X power inside
The 9.7-inch iPad Pro has a 1,536-pixel resolution, a 64-bit A9X processor and an M9 co-processor.
Four speakers for sound
The tablet also has a "Pro Audio" system, which includes four speakers.
Camera specs
Camera features include a 12-megapixel rear-camera, image stabilization and a 5-megapixel front-facing shooter.
Record 4K video
The camera can also record 4K video.
Obligatory keyboard accessory
There are also accessories, like the Apple Keyboard, a USB camera adapter and an SD card reader.
The iPad in rose gold
The device comes in four familiar colors including rose gold.
Quick spec rundown
Other specs for the 9.7-inch iPad Pro.
Starting at $599
In the US, the tablet starts at $599 (32GB), $740 (128GB) and a new 256GB version for $899. Pricing in the UK and Australia runs £499/AU$899, £619/AU$1,149 and £739 /AU$1,399, for each size respectively.
The Apple iPad family
Apple's complete pricing structure for its iPads.
Cook closes us out
Click here for the complete lowdown on what Apple announced today, and be sure to check out our hands-on of the iPhone SE.