First, the Lightning almost can't help but define its segment. It's right at the intersection of America's best-selling vehicle and the future of propulsion. And it approaches that intersection with utter normalcy; you might not even know it's an electric model unless you're a car buff. That will do a lot to normalize electric trucks.
Electric trucks frankly make more sense than electric cars. If the idea behind electrification is to zero out fuel consumption and tailpipe emissions, trucks' higher fuel consumption and greater emissions make them the most important place to start.
Ford has a track record of getting truck buyers to do what truck buyers traditionally don't, including buying aluminum-bodied trucks or ones that have engines with fewer than eight cylinders or as small as 2.7 liters. Getting those buyers to go electric is an even bigger lift, but you can argue that nobody has disrupted the truck market lately as successfully as Ford.
The F-150 Lightning is price as the average vehicle in the US. That's remarkable considering it's a truck and has a novel powertrain. Whatever other motivations there are to buy an electric vehicle, nothing will make them a broad success as much as superior overall cost compared to combustion-engined models.. , the same
And the F-150 Lightning is something to brag about, which matters to truck owners. Whether it's a sub-4-second 0-to-60-mph time, 775 pound-feet of torque, ability to power a home, or large and innovative front trunk space, F-150 Lightning buyers will be a vocal minority on the pickup truck market.
There are plenty of other electric pickup trucks gunning for the F-150 Lightning but that's almost more of an endorsement than a threat. The electric F-150 is a bolt of lightning in automotive history.