Subaru Viziv Adrenaline Concept looks like a Crosstrek from the future

This new concept bring's Subaru's "Bolder" design language to the Geneva Motor Show.

Steven Ewing Former managing editor
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a teenager, Ewing found homes on the mastheads at Winding Road magazine, Autoblog and Motor1.com before joining the CNET team in 2018. He has also served on the World Car Awards jury. Ewing grew up ingrained in the car culture of Detroit -- the Motor City -- before eventually moving to Los Angeles. In his free time, Ewing loves to cook, binge trash TV and play the drums.
Steven Ewing
Subaru Viziv Adrenaline
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Subaru Viziv Adrenaline

The Viziv Adrenaline previews Subaru's new "Bolder" design language.

Andrew Hoyle/Roadshow

Subaru has yet another installment in its range of Viziv concept cars, this time called the Adrenaline -- and not to be confused with Ford's Adrenalin treatment. But rather than previewing a totally new model -- even if it does look like a dead ringer for a next-generation -- Subaru says the Adrenaline instead shows the company's new design language, dubbed "Bolder."

"Through the new 'Bolder' design philosophy, Subaru aims to broaden the brand's outlook, define the characteristics of Subaru vehicles more prominently and create more enjoyment for all passengers," the company said in a statement at the Geneva Motor Show.

It's definitely a Subaru alright -- definitely not what we'd call pretty, but purposeful and kind of rugged-cute. The gray cladding on the front fender seems to follow the headlight design in a weird way, but we dig the rounded-off rump. Subaru says the Adrenaline's roof design actually uses parts that reinforce the body structure, and that overall, the styling is meant to "express the toughness and agility" of this concept car.

Because this is a design-focused concept, Subaru doesn't have any information about what kind of powertrain might be under the hood, and it's not apparent that the car has an interior, either. Still, look for design elements from this concept to show up on future Subarus.

Subaru Viziv Adrenaline concept hints at bolder future models

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