Mercedes still unsure about X-Class pickup in the US

The US midsize pickup market is still a tricky one.

Andrew Krok Reviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
2 min read
Mercedes-Benz Concept X-Class

When Mercedes-Benz first introduced the X-Class pickup truck concept, it wasn't clear if the German automaker would bring its midsize pickup to the US. Now, four months later, it's not any clearer.

Mercedes is still figuring out whether or not it's a good idea to bring the X-Class to the US, Reuters reports. Americans still love full-size pickups, but growth in the midsize market has Mercedes seriously considering the idea.

Mercedes-Benz Concept X-Class
Enlarge Image
Mercedes-Benz Concept X-Class

It's a pretty slick lookin' pickup, although it's still only a concept.


"We are watching developments very closely, and we will take a decision at the appropriate time," said Volker Mornhinweg, head of the Mercedes-Benz Vans division, at a press conference in Stuttgart, Germany.

If Mercedes were to bring the X-Class to the US, Mornhinweg believes the truck's main plant in Argentina won't be able to meet demand, so a US facility would be considered. It also bears mentioning that, with the auto industry under threat of a large border tax, building a midsize pickup in the US might be the only way to maintain profitability.

The US full-size pickup truck market is insane. Ford sold nearly 60,000 examples of the F-150 last month. Midsize pickups such as the Chevrolet Colorado and Toyota Tacoma see monthly sales between 5,000 and 15,000 units. Nevertheless, that's a niche that Mercedes-Benz could fill with the X-Class.

Debuting last October, the X-Class concept arrived in two different forms. The Stylish Explorer focused on the truck as a lifestyle complement, with creature comfort to the fore. The Powerful Adventurer concept placed its focus on utility, with greater capability and the looks to match. It will be sold primarily in Europe, Latin America, South Africa and Australia -- at least to start with.

The Mercedes-Benz Concept X-Class is a two-pronged approach to trucks

See all photos