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Elon Musk now has a new job title: 'Technoking of Tesla'

The company's chief financial officer, meanwhile, has added the title of "Master of Coin."

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James Martin/CNET

Tesla CEO Elon Musk has a new title at the automaker. In a new regulatory filing with the Securities and Exchange Commission, the company revealed that the world's current second-richest man title has changed to "Technoking of Tesla."

Zach Kirkhorn, Tesla's chief financial officer, also got a new title on Monday as the company's "Master of Coin." The filing notes that in addition to these titles both Musk and Kirkhorn will "also maintain their respective positions as Chief Executive Officer and Chief Financial Officer."

It was not clear why Musk and Kirkhorn changed their titles. Musk, normally active on social media, has yet to tweet on the change.

While Musk hasn't tweeted, at least for Kirkhorn the change does seem to tie into recent Tesla news. The baroque title adjustment arrives nearly a month after the electric carmaker announced that it would begin accepting Bitcoin as payment, with the company also investing $1.5 billion in the cryptocurrency.

Refreshed Tesla Model S has a Knight Rider steering wheel

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Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G, mobile networks, wireless carriers, phones, tablets, streaming devices, streaming platforms, mobile and console gaming
Eli Blumenthal
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.

Article updated on March 15, 2021 at 7:32 AM PDT

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Eli Blumenthal
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Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G, mobile networks, wireless carriers, phones, tablets, streaming devices, streaming platforms, mobile and console gaming
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