Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Car companies love to get superheroes to slum it.
Of course Batman. If only he could.
Now it's Black Panther, whose preferred driving machine is, apparently, a Lexus.
In an extended version of the carmaker's Super Bowl ad, Chadwick Boseman, , tries his best to convince you that today's Marvel-ous superhero prefers a .
The commercial (in full below) features the superhero panthering around and showing villains what royalty is all about:
And then he leaps into a Lexus. Yes, literally.
Oh, it's a perfectly adequate ad for the movie, which debuts Feb. 16. But does it feel like a Super Bowl ad, and does it make you want to drive a Lexus?
Lexus certainly hopes so.
It's a pleasant enough brand, of course, and it's not the first to leap onto the hood of a movie in the hope of reflective glory.
I still haven't quite gotten over how a fine but standard car like thewas suddenly .
Then there's the, which
When it comes to Lexus, its press release insists: "The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king."
The only vehicle, you understand.
While the minute-long ad previously released tells the story in more detail, Lexus also released a short 30-second version of the same ad during the third quarter of today's Super Bowl, which you can watch below:
Interested in checking out Black Panther's new ride? You can read our full first-take review of the, and scroll through our gallery below.
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