YellowBrix finalizes iSyndicate buy

YellowBrix, a provider of customized content for Web sites, says it has finalized its purchase of iSyndicate, a San Francisco-based company that delivers content to affiliated Web sites. Alexandria, Va.-based YellowBrix says a bankruptcy court has approved the acquisition, which includes iSyndicate Europe, and the closing of the transaction is scheduled for Friday. Joel Maske, former chief executive of iSyndicate, will serve as chief business officer of the new company. Maske will be responsible for overseeing sales, marketing and business development. The financial terms of the deal were not disclosed, but YellowBrix said the deal was structured as a combination of cash and securities. YellowBrix announced the acquisition in June, saying that its existing investors, led by Soros-backed Quantum Industrial Partners, agreed to finance the cash portion of the acquisition. The companies will have a combined total of more than 400 clients, including those in publishing, financial services, manufacturing and technology markets.