Yahoo features Rivals content

Yahoo has inked a deal with Rival Networks, which runs sports site Rivals.com. Under the deal, Yahoo said Rivals.com's college and professional team-specific content is featured on its sports site, Yahoo Sports. The Seattle-based sports site is also distributing its player selections and recruitment profiles to Yahoo Sports. Rivals.com consists of hundreds of sports-related team and affinity channels and provides sports fans with targeted information and analysis about their favorite teams.