Webware 100 winner: Stardoll

Site: Stardoll.com
Category: Social &Publishing

Stardoll is a Web-based version of dress-up dolls. Users have a wide variety of real-life celebrities and pop culture icons to choose from. Each doll can be dressed up in various pieces of clothing and shared with others.

Stardoll users get their own profiles to house their doll collections and become friends with others who enjoy similar dolls. They can also maintain a blog and photo gallery. It's a mishmash of social networking and an arts-and-crafts fair.

The service is free, however users can create their own doll avatar known as a MeDoll and outfit it with a variety of clothing items that can be purchased using the site's virtual currency called "StarDollars."