Six-second ads are appearing on Snapchat, and they can't be skipped.
This means that you won't see the ads if you're simply watching your mates' video clips where they're trying out dog-ear filters -- at least not yet anyway.
The Snapchat Commercials act much like commercial breaks on TV. Remember those? So far, Samsung and the movieare among the first to appear in the new ads.
Update, 9:56 a.m. PT: Adds more information on the Snapchat Commercials.