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Twitter said to hire ex-Topspin exec to head music effort

Marketing exec Bob Moczydlowsky has been hired to lead expansion of the microblogging service's nascent music platform, according to AllThingsD.

Twitter has reportedly hired a new head of music, filling a key position at the microblogging service that has been vacant for the past month.

Bob Moczydlowsky, former senior vice president of product and marketing at Topspin Media, has been hired as Twitter's new music partnerships leader, a position vacated a month ago by Tatiana Simonian, according to AllThingsD. Moczydlowsky, who is expected to join Twitter in the coming weeks, will be tasked with attracting music industry partners and artists to the company's nascent music platform, according to the report.

Moczydlowsky has not yet updated his LinkedIn or Twitter profiles, but he responded to congratulatory tweets about the new position with messages of thanks.

CNET has contacted Twitter for comment and will update this report when we learn more.

The hire comes amid an aggressive Twitter campaign to strengthen its ties to the entertainment industry. In April, the company confirmed it had acquired music discovery service We Are Hunted and then promptly launched its much-rumored #Music app, which lets people find new music by seeing both what their friends and artists they enjoy are listening to.

This summer, Twitter started letting TV advertisers target ads to its users, and last month it acquired Trendrr, a social media analytics company that focuses on television and serves big brands like ABC, MTV, Telemundo, and Univision.