The Knot marries WedSnap
The Knot enhances its wedding site network with the acquisition WedSnap, the company behind the popular nuptial-planning Facebook application Weddingbook.
The Knot on Monday announced that it has acquired WedSnap, the developer of the popular online wedding-planning application Weddingbook.
With the merger, The Knot is marrying its site with the highest-ranking wedding application on Facebook, which last year awarded WedSnap $25,000 in seed money as part of its FBFund competition.
While The Knot remained mum on the purchase price, it touted the features Weddingbook will bring to its site.
The Weddingbook application features community boards on which users share wedding advice, a tool to create a wedding profile box to post updates to the upcoming nuptials, and direct links to the couple's gift registries.
"With this acquisition, The Knot community broadens by branching into the fastest-growing social network of brides on Facebook, while Weddingbook members will have access to our extensive repertoire of tools, content, and vendor directories," David Liu, The Knot's CEO, said in a statement.