Some 66 percent chose surfing the Net as the No. 1 way to take a break from work, according to a NabiscoWorld.com survey of more than 1,000 men and women over age 19. Of that group, 44 percent chose to spend their time playing Net-based games.
In the teenage market, 79 percent of children aged 12 through 18 use the Net to play games, making it second in popularity only to email. In addition, while playing games online, 69 percent of teen respondents said they like to snack, according to the survey.
Released by NabiscoWorld.com in conjunction with the launch of its Web site, the survey asked questions of more than 1,000 adults and 1,000 teens to study their online activities and habits. NabiscoWorld is a gaming and entertainment site developed by food retailer Nabisco, known for its Oreo cookies and Ritz crackers, and Skyworks Technologies, a maker of Net applications for interactive marketing and gaming.
With its Web site, NabiscoWorld joins other companies using traditional brands to hone the Internet marketing of their products and lure Net users. Playboy Online, for example, offers a host of interactive features; the company is expected to add an online auction service in December, and it already offers celebrity chats and dating services as it tries to draw both men and women to its site.
The NabiscoWorld Web site will use Internet technologies including Shockwave, Flash and Active Server Pages to deliver its gaming and entertainment content, the company said.
"With the benefit of advanced Shockwave technology, NabiscoWorld.com offers dozens of free, engaging games and activities for all to enjoy," Tom Hernquist, senior vice president of marketing for the Nabisco Biscuit Company, said in a statement.