Study: Google's search lead not matched by loyalty
Google is more widely used than rival search engines--but only one in five people use it exclusively, a Forrester study reports.
Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science. Credentials
- Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Despite Google's dominance of online search in the U.S., the company still isn't the only player in town.
A study by Forrester found that 55 percent use more than one search engine per week, and that 20 percent of searchers use only Google.
"Users find that other search engines are actually more effective for certain things--like looking up stock quotes or finding news stories," said analyst Shar VanBoskirk in the study.
According to the study, 69 percent of people use Google at least weekly, compared to 50 percent for Yahoo, 18 percent for AOL, and 14 percent for Microsoft.
Services and Software Guides
VPN
Cybersecurity
Streaming Services
Web Hosting & Websites
Other Services & Software
Services and Software Coupons