Yahoo users will soon be able to stream music from Spotify without leaving the Yahoo site.
Yahoo and Spotify announced a global content distribution and promotion agreement today that will integrate the on-demand music service into Yahoo's media network.
This means Spotify will reach the network's hundreds of millions of unique visitors and that Yahoo gets some cool points with Spotify's 10 million or so active users. Both companies hope the partnership means more user engagement.
Spotify will initially roll out to Yahoo Music before being integrated globally across Yahoo. Yahoo entertainment sites will feature Spotify's play button, enabling Yahoo users to listen to music while remaining on the site. In turn, Yahoo will create an app -- expected later this year -- for Spotify, featuring original Yahoo entertainment content, including artist profiles and musical programs.
Interim Yahoo CEO Ross Levinsohn said Spotify is changing the digital music industry with its service.
"Delivering compelling premium experiences across screens is core to our mission at Yahoo. Spotify is the leader in the digital music field, and together we can provide the 'soundtrack' for users around the world," he said in a press release.