Slate, Netscape in possible deal
Slate and Netscape tentatively agree to distribute content from the online magazine to Netscape users, according to editor Michael Kinsley.
"Jim Barksdale and I were both in Oxford, Mississippi, Tuesday for a Firing Line debate at the university, and we talked," said Kinsley. "We don't have a deal yet. We are definitely committed to one."
Netscape spokeswoman Jody Kramer said that Netscape does not preannounce content partnerships. "We're constantly announcing new relationships, and we'll comment on a deal if there's something to announce," she added.
Although an alliance of any kind between Microsoft and browser rival Netscape seems an unlikely combination, it is necessary for all online publications to be as visible as possible to be attractive to advertisers. This is especially true in Slate's case, since it plans to start charging subscriptions as the readership base grows.
The possible partnership follows the news of a similar deal between Slate and America Online. AOL is direct competition to MSN, Microsoft's online service.
"We're always working on ways to raise the readership numbers. Distribution deals are what we're working on these days," Weed said. Slate has struck similar deals with Hotmail and Motley Fool, according to Weed.