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Six Apart sells off LiveJournal to Russian media company SUP

LiveJournal gets sold to Russian media company SUP.

LiveJournal, the popular blogging platform/social network from Six Apart, has been acquired by Russian media company SUP. While financial details about the acquisition have not been disclosed, in today's press announcement Chris Alden, CEO and Chairman of Six Apart said the move " a great milestone for LiveJournal and also lets us to focus on the core products invented at Six Apart: Movable Type, TypePad, and Vox."

LiveJournal is the first English site in SUP's portfolio, which has a sports news service and two different Internet marketing agencies for audiences in Russia. The two companies partnered in late 2006 to provide better language support and localization for Russian users of LiveJournal (the service's second biggest userbase), and today's acquisition is the second change of hands for LiveJournal after Six Apart acquired it from founder Brad Fitzpatric in early 2005.

Current LiveJournal users shouldn't be too scared about the transition. According to this news post from the company, all of the Six Apart employees who were working specifically on the LiveJournal property are now a part of LiveJournal Inc. The company is also using now as a chance for users to revamp the site policies, along with the feature roadmap.