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Short Take: Movie theater preview to promo Web site

Miramax Films and Hollywood Online are launching an in-theater marketing campaign for Miramax's upcoming film The Mighty, which will promote both the film and the Hollywood Online site, the firms said. The trailer will be shown on roughly 14,000 screens for two months. The film is scheduled to open October 30. The campaign is the result of an agreement between the site and the National Association of Theatre Owners.

Miramax Films and Hollywood Online are launching an in-theater marketing campaign for Miramax's upcoming film The Mighty, which will promote both the film and the Hollywood Online site, the firms said. The trailer will be shown on roughly 14,000 screens for two months. The film is scheduled to open October 30. The campaign is the result of an agreement between the site and the National Association of Theatre Owners.