Short Take: iVillage, Red Rocket form children's toy information alliance
Red Rocket, Simon & Schuster's online store for children's learning toys, will announce a sponsorship agreement with online community builder iVillage. Red Rocket will be the exclusive sponsor in the children's learning toy/online retailer category for all iVillage communities, and will participate in iVillage themed promotions. Also, iVillage site Parent Soup and Red Rocket will launch a cobranded Web site where parents can find information about children's learning toys.
, Simon & Schuster's online store
for children's learning
toys, will announce a sponsorship agreement with online community builder
iVillage. Red Rocket will be the
exclusive sponsor in the children's learning toy/online retailer category
for all iVillage communities, and will participate in iVillage themed
promotions. Also, iVillage site Parent Soup and Red Rocket will launch a
cobranded Web site where parents can find information about children's
learning toys.
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