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Short Take: B2BWorks snags IBM exec

B2BWorks, an online business-to-business advertising network, today announced it has appointed former IBM marketing executive Karen Breen Vogel as the company's vice president of marketing and e-business development. Breen Vogel spent more than 12 years at IBM applying technology to the commercial publishing, printing and advertising industries. B2BWorks offers access to business-content sites owned by trade publishers, associations and e-business entities, helps businesses drive traffic to their corporate sites by placing banner ads on its network, and offers other business-to-business services.

B2BWorks, an online business-to-business advertising network, today announced it has appointed former IBM marketing executive Karen Breen Vogel as the company's vice president of marketing and e-business development. Breen Vogel spent more than 12 years at IBM applying technology to the commercial publishing, printing and advertising industries. B2BWorks offers access to business-content sites owned by trade publishers, associations and e-business entities, helps businesses drive traffic to their corporate sites by placing banner ads on its network, and offers other business-to-business services.