America Online has signed a four-year, $12
million agreement for the Fragrance Counter to be the
exclusive fragrance retailer in AOL's Women's channel, Shopping channel,
Sports channel, and the Electra and Love@AOL areas. The Fragrance Counter
also will be the exclusive fragrance
retailer on AOL.com. The two companies will share transaction revenues, and
AOL will receive
warrants from Fragrance Counter parent company Allou Health & Beauty Care.
Discuss: Short Take: AOL signs on perfume merchant
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