America Online has announced a marketing
agreement with internationally syndicated television show Baywatch. The
online service will receive product placement and be written into the plot
of one Baywatch episode, to be aired in February. In addition, the
two parties will
sponsor a race car that will compete in the Ford Los Angeles Street Race on
September 7.
Short Take: AOL in Web pact with Baywatch
America Online has announced a marketing agreement with internationally syndicated television show Baywatch. The online service will receive product placement and be written into the plot of one Baywatch episode, to be aired in February. In addition, the two parties will sponsor a race car that will compete in the Ford Los Angeles Street Race on September 7.
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