The video conversation service Seesmic, now better known for the popular Twitter client Twhirl it acquired in April, has secured $6 million in series B venture funding, bringing the total amount raised to $12 million.
The new funding round is led by two companies: the Omidyar Network, the venture form of eBay founder Pierre Omidyar; and Wellington Partners. Omidyar will join the Seesmic board in an observer role and Wellington GP Eric Archambeau will take a board seat.
Seesmic raised an A round of $6 million in February of this year.
In Seesmic product news, the company also updated its embeddable video player. It now supports message threading and replies from the embed. It's a useful and interesting feature, although it does make Seesmic a bit of a competitor to existing comment services like Disqus. Seesmic CEO Loic LeMeur says, "We are partnering with them, in fact." Will be interesting to see how that goes. And as TechCrunch points out, the new embeddable video conversations could "hijack" blog-based user discussions.