Plum lets you add social networking to any Web site

Plum, a social media platform company that provides tools to Web site developers to help them make their site social, launched Share Space Pro on Monday to provide users with a custom social-networking application that can be modified to look and feel like the host site it's running on.

Share Spaces are micro-social networks that let a Web site's users interact with others that have the same interests. Companies can sign up for Plum's service and create a mini-social network for a page on their site with the help of Share Space Pro. The tool lets them develop headers, footers, and page layout so it matches the design of the host site.

Companies can add customizable widgets, advanced content monitoring, and account management services to increase the functionality of the service and let users share photos, videos, and documents on the page. Much like every other Web tool, Share Space Pro will also allow the community to publish shared information on Twitter and Facebook from the platform.

"It's never been easier for large and small Web sites to tap into the social fabric of the Net," says Plum CEO Hans Peter Brondmo. "Sharing is a big part of social interactions on the Web today, but we've found that many people want greater control over the things they share. With Share Space they can easily share and discuss what they care about, with the people they care about on the Web sites they care about."

Ironically, not everyone is included in that generalization. Plum currently powers Share Spaces in the travel, entertainment, publishing, not-for-profit, and education sectors, but has yet to break into other areas.