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Online New York Times gets Googled

In its latest move to derive revenue from new sources, New York Times Digital, the digital publishing arm of the New York Times Co., on Tuesday announced it had hired Google as a complementary Web search engine to its existing navigation system for news archives, developed internally. Mountain View, Calif.-based Google will provide Web results and deliver sponsored links related to search terms, sharing the marketing revenue with New York Times Digital. The results already appear on NYTimes.com and will show up on Boston.com this fall.

"Our users at NYTimes.com now have access to the historical resources available in the New York Times archives, supplemented by relevant Web search results and sponsored links from Google," Catherine Levene, vice president of strategy and business development for New York Times Digital, said in a statement.