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Online cancer-fighting initiative sets Guinness record

Charitable campaign called #BeatCancer sets a Guinness World Record for the most social-media mentions in a 24-hour period. It has raised over $70,000 so far.

#BeatCancer, a charitable campaign that launched at the BlogWorld & New Media Expo, started making its way around the social Web last week. The goal was to set a new Guinness World Record for the most social mentions in a 24-hour period while raising cash for cancer organizations. Users were asked to include the #BeatCancer hash tag in tweets, Facebook status updates, and blog posts.

According to Everywhere, the social-media communications firm behind the charitable event, 209,771 social messages were sent during the 24-hour period ending 9 a.m. PDT on October 18. The campaign tallied more than 100 million impressions. Both figures set new Guinness World Records.

Most importantly, the organization was able to raise more than $70,000 from sponsors eBay/PayPal and MillerCoors Brewing Company. The companies donated one cent for each tweet, status update, or blog post that featured #BeatCancer. There have been more than 620,000 mentions of #BeatCancer as of this writing.

The idea for #BeatCancer came from Everywhere's managing partner and cancer survivor Tamara Knechtel. She said in a statement that her company wanted to use "social media for social good." It looks like she succeeded.

If you're interested in getting in on the #BeatCancer donations, you still can. Everywhere said that it plans to keep the program running. Like before, any tweet, blog-post mention, or Facebook status update containing the #BeatCancer hash tag will send one cent to cancer organizations.