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Netflix wants to woo more European viewers

The streaming service is hiring and spending more on the continent to try to boost its international growth.

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CNET

Netflix is keeping up its push into Europe, saying Thursday it will hire 400 more people in Amsterdam for its new European customer service hub.

The company is using its Amsterdam office as its new headquarters for an expansion into Europe, the Middle East and Africa. This expansion is critical for Netflix to maintain its growth because its expansion in the US, its biggest market, has slowed. The company is also trying to fight off Amazon, which is spending heavily on the global expansion of its Prime Video streaming service.

In addition to new hires, Netflix is also investing in more European productions, including last month's launch of "Las Chicas del Cable," the company's first original series from Spain. It plans to announce at least six new original shows out of Europe before year's end.