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Music video service offers more clips than YouTube

The ground is getting thick with music video services, with the PlayStation 3's VidZone now being joined by a service that brags it has "more depth than YouTube".

Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury

The ground is getting thick with music video services, with the PlayStation 3's recent VidZone application now being joined by a service that brags it has "more depth than YouTube".

The new Digital Entertainment Network (DEN) will be featured on over 22 Australian sites including Yahoo7 and feature full-screen videos with 192Kbps audio quality, and links to download tracks. It all sounds promising, but it comes with one major "BUT": it will feature 30 seconds of non-skip-able ads.

The current model is to feature one song, then an ad, then three more songs and another ad. Rinse, then repeat.

The DEN has videos from all four major labels — EMI, Sony BMG, Universal Music Group and Warner — whereas Warner has removed all of its content from YouTube.

Y7 Music is one of the first sites to feature the service, but at present the line-up is pretty small — only a hundred or so videos, with no search function.

Meanwhile, Take 40 Australia, another DEN partner, has a larger selection with up to 6500 videos available.

It will be interesting to see if an ad-supported music streaming service will work — especially as people arguably use YouTube to listen to music rather than watch the clips. Ads every 10 minutes could really kill your party, dude.

What do you think? Would you use a service like this? Let us know below.

Yahoo7 is one of the first sites to offer ad-supported "high quality" videos. (Credit: Yahoo7)