Since its launch in 1982, when Microsoft was 7 years old, Adobe has built up a commanding lead in the markets for digital document and image editing software, among the few areas in PC software Microsoft has failed to dominate.
Microsoft's test release last week of thegraphic design tool and the demonstration of its digital document format indicate that the company may be growing less tolerant of Adobe as it encroaches on Microsoft's turf with the proposed acquisition of Macromedia and its Flash and Flex framework for building Web-based applications.
After two decades of successfully steering clear of Microsoft, Adobe Systems, with its pending buyout of Macromedia, is edging closer to the software giant's crosshairs.
With the next version of Windows--Longhorn--delayed; the graphic design tool Acrylic still in a test version and earning mixed reviews; and digital document format Metro tied to Longhorn's fate, many see plenty of breathing room for Adobe. Still, Microsoft has clearly become ill at ease with Adobe, and Microsoft is Microsoft.
The combined forces of Adobe's PDF and Macromedia's Flash particularly, say analysts, have brightened the bull's-eye on the San Jose, Calif., graphics software company.
"Microsoft is already showing signs that Flash is more than just an annoyance," said Burton Group analyst Gary Hein. "Announcements like Metro, Avalon and Acrylic show that Microsoft is taking Adobe plus Macromedia much more seriously. (Adobe Chief Executive Bruce) Chizen should be worried."
In the race to sell technology for building Web-based applications, the. Microsoft has described its vision of Windows applications integrated tightly into the Internet through the company's Longhorn operating system, but numerous delays have allowed alternatives such as Flash and " " to gain traction.
Adobe declined to comment on the strategic implications of its proposed acquisition. But Macromedia called "ridiculous" the idea that it is competing with Microsoft's operating system at all.
"I don't think Flash is any threat to Windows," said Kevin Lynch, chief software architect for Macromedia. "We're a really small company compared to Microsoft. Flash is specifically designed for Internet use, for Internet applications, and that's very different from an operating system."
Analysts take a different view of the strategic importance of Flash, and compare it to the threat the Web posed to Windows before Microsoft launched its defensive, ultimately successful campaign with the Internet Explorer browser 10 years ago.
"I'd agree that Flash is not a direct threat to the OS, but it's a threat to portions of the OS" such as developers' tools, said Hein. "It's kind of