Yahoo Chief Executive Marissa Mayer's big media push is getting under way.
On Monday, Katie Couric announced her official debut with Yahoo, slated for Friday with an interview with former New York City Mayor Michael Bloomberg.
Couric is just one of a handful of high-profile journalists in a talent grab Mayer made recently -- a list that also includes David Pogue, Matt Bai, and Megan Liberman. Pogue's tech news site launched in January at the Consumer Electronics Show. Also in January, Couric released a test segment where she interviewed former Defense Secretary Robert Gates.
Couric, appointed to a position called "Global Anchor" for Yahoo News, announced her debut, naturally, via Tumblr post. The chat with Bloomberg is his first public interview since he was appointed to the United Nations' special envoy for cities and climate change. Most notable about Couric's missive was her crowdsource approach, calling on the audience to chime in with topics to raise with Bloomberg. Soliciting questions from the crowd is of course nothing new for journalism, but Couric put an emphasis on the digital format, asking people to send photos and video clips they'd like the former mayor to see.
"If a picture is worth a thousand words, social media is filled with volumes and volumes of stories. I'd like to help you tell those stories as we explore the world together," she wrote.