iHeartMedia boosts its podcast library
Partnering with Libsyn increases iHeartRadio's catalog by 28,000 podcasts.
Libsyn's podcasts are coming to iHeartRadio, a music and radio streaming platform with more than 85 million users, parent company iHeartMedia announced Thursday.
Before today, Libsyn was already syndicating with Google Play Music, Spotify, iTunes, and 20 other platforms. It will be adding over 28,000 podcasts to iHeartRadio's service, which is available on iOS and Android devices.
This is not the first time podcasts have appeared on iHeartRadio. In the past year, listening to podcasts there has spiked by 58 percent, according to iHeartMedia.
Along with this partnership for syndication, Libsyn is updating destination stats for podcast creators, which should provide more insight into what people are listening to.