HP to offer printing services through AOL
The companies announce a deal in which Hewlett-Packard will market its printing products and services throughout America Online's proprietary service and other properties.
The deal will give HP specific areas through which it can cross-promote its products and services on AOL. These include a "print center" within the computing content channel on AOL, CompuServe and Netscape Netcenter for users to purchase HP's printing products; an HP-branded print button for AOL's and CompuServe's email, calendar and address book pages; and a service that allows users access to commercial printing services.
HP also will sell its products on Shop@AOL, AOL's online shopping service, as well as through CompuServe and Netcenter.
"Through AOL, HP will significantly expand our consumer reach, strengthening our leadership position in Internet technology," Antonio Perez, president of HP's consumer business and digital media solutions, said in a statement. "The agreement supports HP's goal to be a catalyst in transforming the Web from something consumers work with to something that works for consumers."
The HP areas and services will begin to appear on AOL and its properties in spring 2000.