It's kind of strange timing for Gogo to quietly raise its in-flight Internet prices -- with airplane Wi-Fi usually being frustrating rather than helpful and JetBlue just announcing PandoDaily, the wireless service has upped their costs.-- but according to
In what used to be $17.95 for Wi-Fi on a long flight on Virgin America now costs at least $30. Because rather than offering a one-time flight pass, Gogo is now charging by the hour. One hour of in-flight wireless costs $10, so a cross-country flight could be about $60. That's quite a price hike.
According to PandoDaily, the change in cost was apparently Gogo's decision since the price hike was seen in both Virgin America and Delta flights. It's not yet clear if it will apply to all flights and carriers on these airlines.
"We are experimenting with different pricing on various flights," a Gogo representative told VentureBeat. "We want pricing to reflect demand on any given route."
Even though Gogo is no longer offering the one-time flight passes, it is still offering monthly subscription packages, like the Gogo Unlimited and the Traveler Pass. These cost the same as before, which is between $34.95 and $39.95. The service is also allowing customers to pre-purchase a one-time Gogo pass for $17.95.
This news comes as JetBluethat it will be offering in-flight Wi-Fi service that is apparently several times faster than Gogo's and will also be free for an extended trial period.