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Giga's Om Malik joins True Ventures

Giga Omni Media's founder signs aboard as a partner of True Ventures, addressing conflict-of-interest concerns with promises of portfolio coverage disclosure and avoidance.

Giga Omni Media founder Om Malik has penned a new chapter to life, adding the role of venture partner to the mix.

Malik, who recently transferred the CEO role of his company to Paul Walborsky, has signed on as a venture partner at True Ventures, a firm that is an investor in Giga.

Om Malik kicks off GigaOM's Structure event in June, which centered on the massive build-out of infrastructure to power the wired planet. Dan Farber

In a a blog post, Malik notes that he will continue to write about issues he holds dear from major technology trends to the underpinnings of the Internet. But, he notes, by signing on as a partner with True Ventures, he'll also have a front-row seat in learning about the VC business and may one day venture out as a full-fledged venture capitalist.

In an interview with The New York Times, Malik said his part-time role will include offering up advice to the firm's portfolio companies and sharing his opinions with the other partners at True Ventures.

And while the article raises questions about potential conflicts of interest that could arise as Malik covers the VC industry and its start-ups, while also being a member of the club, Malik notes that he will not pen any articles about companies in True Venture's portfolio. He adds that disclosures will be made of the True Ventures relationship, should any Giga writers make reference to any of the firm's portfolio companies.

That's otherwise known as keeping the aim true.