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Game console updates will come faster, GameStop CEO predicts

Paul Raines also believes there will be supply shortages of the new PlayStation 4 and Xbox One when the products are released next month.

GameStop operates retail stores to purchase video games as well as trade in old games and mobile devices. GameStop
NEW YORK -- Video game console makers likely will release new products more often to attract and keep customers, predicted the chief executive of game retailer GameStop.

"Gaming consoles have to come out with greater frequency if they want to be relevant in homes," Paul Raines told CNET during a meeting Monday. "We'll see more frequent updates."

Traditionally, console makers such as Sony and Microsoft have released new products about every four to six years. They'll introduce their latest updates next month, with Sony's PlayStation 4 coming seven years after the PlayStation 3 and Microsoft's Xbox One coming eight years after the Xbox 360. In a world with yearly -- or even faster -- smartphone and tablet updates, seven-year stretches between console launches seem like an eternity.

Consoles are expensive to develop, which means companies often lose money from the devices early on. Having a long release timeline allows them to recoup their large R&D investment, as well as benefit from later sales of the consoles as well as accessories. Speeding up the development cycle could mean the companies make less from each iteration, but it also would allow them to stave off competition from mobile gaming and other arenas. It also would allow them to better address updates in technology, including the move toward digital gaming.

Of course, GameStop has some personal reasons to hope for more frequent console updates. Roughly a third of all console sales in North America each year come from the retailer, Raines said, and GameStop does about $1 billion in console sales each year. The company has always seen a big bump in revenue following console releases, and it also makes a significant amount of money from used-games sales and trade-ins.

But worries have flared that consoles aren't as relevant as they once were. GameStop, in particular, has faced concerns about the expected eventual demise of physical discs, as well as worries about limitations on used games. A big portion of GameStop's business comes from customers trading in old games to buy new ones. If console makers stop offering physical discs, that could hurt GameStop's revenue.

According to a study from consulting firm PricewaterhouseCoopers in June, spending on digital games for consoles will grow at a compound annual rate of 19 percent from 2013 to 2017. Spending on physical games will stay about flat over the same period, the firm projected. However, physical-disc spending will still top digital-game sales. In 2017, consumers should spend about $10.75 billion on digital console games and $20.5 billion on physical games.

The Xbox One launches in November. James Martin/CNET

GameStop sells digital games, but they remain a small part of its overall business. In the second quarter, only $158 million of GameStop's total $1.38 billion in revenue came from digital receipts.

Raines acknowledged that digital-game demand will grow quickly but said it's unclear when -- or even if -- console makers eventually go all digital and get rid of physical discs entirely.

"We don't know," he said. "I hate answering that question because the minute I say anything other than [games will go all] digital, people say I'm burying my head in the sand."

Both Microsoft and Sony offer digital-gaming options for their game consoles, but they also continue to support discs and used games. Microsoft backtracked on its earlier plans to require users to connect to the Internet once a day to play their games, and it also won't restrict used games as it had initially planned. However, future consoles are likely to incorporate some of those features.

Raines said Microsoft's changed plans show how much consumers care about being able to trade in and buy used games. Before someone even buys a new game, they assume they'll receive about $25 per game when selling them back to places like GameStop, Raines said. Gaming companies will have to figure out a way to incorporate that resale value, which totals about $1 billion a year in credits for GameStop customers, by discounting digital games or taking other steps, he said.

"Consumers see the residual value of games," Raines said. "It was pretty predictable that both [Sony and Microsoft] would support used games. Nobody wants to eliminate that subsidy."

GameStop expects the pre-owned game market to grow during the new cycle of consoles. New consoles tend to cause more game trades as people upgrade their consoles and games to the latest generation. Also, older-generation console and game sales continue even after a new console has launched.

The PlayStation 4 hits the market next month. Josh Miller/CNET

Meanwhile, Raines said there likely will be a supply shortage of the PlayStation 4 and Xbox One when they hit the market next month. However, he believes Sony and Microsoft will be able to meet demand faster than they have in the past.

"Customers are going to be chasing consoles this fall," Raines said.

So far, GameStop has sold all of the inventory it has been promised by Sony and Microsoft, and it has millions of people on its "first to know" back-order list. In the case of the PlayStation 4, 1.5 million customers are on the wait list, while 700,000 are looking for the Xbox One.

"These are numbers we've never seen before," Raines said. "Millions of people are standing by for a call from us...If we get more product, we'll turn on more orders."

The back-order figures, which Raines first disclosed in August, seem to indicate that Sony's device is seeing more demand than the Xbox One. Raines wouldn't say if that is the case, and he declined to provide details about how many preorders GameStop has received for both devices. He did say, however, that "Sony has a nice start" while Microsoft is regaining momentum following some of its early hiccups.

"It's too early to tell [which will sell more]," Raines said. "Numbers can change in one week in November."

Meanwhile, Raines said the big question for GameStop in 2014 is how big its mobile-device business grows. The company entered that market in 2011, buying back used iPhones, iPads, and other devices. It also now sells certain products, such as the Google Nexus 7, and it owns a 49.9 percent stake in authorized Apple seller Simply Mac.

"I don't think it will be bigger than our core [gaming business]," Raines said. "But early 2014, there will be people asking how we think about our position in mobile."