Online advertising company DoubleClick says it has partnered with interactive-messaging provider Radical Communication to add sound and images to e-mail promotions. Under the deal, marketers using DoubleClick's e-mail services will be able to send audio and video in their messages. Marina Del Rey, Calif.-based Radical Communication provides the software for streaming audio and video directly into the body of an e-mail without requiring the recipient to launch a Web browser, download any executable files, or pre-install media players or plug-ins.
DoubleClick recently has been building up its e-mail marketing division. In February, the New York-based company announced plans to acquire FloNetwork, an e-mail marketing-technology maker, in a cash-and-stock deal. It completed that purchase last week. Financial terms of the deal were not disclosed.
5 tips to keep your data safe on Facebook: Hide your life from Facebook, while still posting about your life on Facebook.
6 ways to delete yourself from the internet: Finally ready to get off the grid? It's not quite as simple as it should be, but here are a few easy-to-follow steps that should point you in the right direction.
Discuss: DoubleClick adds audio, video to e-mails
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.