CNN to part ways with YouTube star Casey Neistat
The news giant's bet on attracting millennials didn't pay off.
Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
- SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Casey Neistat is a YouTube success story.
CNN is saying farewell to YouTube star Casey Neistat.
The news giant brought in Neistat as part of its 2016 purchase of his Beme social media app, which captures and plays four-second video clips. Buzzfeed reported Thursday that CNN will later in the day announce that Neistat and Beme co-founder Matt Hackett are leaving the company.
Neistat, an online filmmaker who found viral success, has nearly 8.8 million subscribers on his YouTube channel. He was supposed to help CNN attract millennials, but that apparently didn't pan out.
A CNN representative wasn't immediately available to comment.
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